Thursday, 30 May 2013

ASTON MARTIN MESMERIZES DUBAI.
By Girish Bajaj.
GB Bajaj with the One 77 at the ASTON MARTIN centenary celebrations.
This phenomenal event certainly invigorated everybody’s senses and memories
and will live on forever.

ASTON MARTIN mesmerizes Dubai as the VANQUISH DESCENDS ON BURJ AL ARAB for its centenary celebrations, truly ASTON MARTIN exquisite style.
Many witnessed the airlift of the amazing heartfelt craftsmanship VANQUISH and placed on the helipad of the truly luxurious iconic BURJ AL ARAB, the sail shaped hotel and standing 1000ft tall, with the honorary attendance by the highly respected Royal Family Members and Dr. Ulrich Bez - Aston Martin CEO.



An extremely challenging feat performed first time in the Dubai, the Vanquish swaying in mid-air, as the pilot gracefully negotiates the heavy crosswinds, and placed the Vanquish on the helipad, the fourth tallest hotel in the world. A truly remarkable and phenomenal event the world witnessed.

Speaking from the helipad, Aston Martin CEO Dr Ulrich Bez said: 'It is with great pride that we continue our centenary celebrations in such unique manner in the city of Dubai.
"Today we are achieving another world first – one of many for Aston Martin over the years. This is a true feat for Aston Martin and a fantastic way to begin a new century of global success for our iconic brand."

                             HRH Sheikh Majid, British Ambassador Dominic Jermey and Aston Martin CEO Dr. Ulrich Bez.

The Vanquish which is hand built is equipped with a naturally aspirated 6 litre V12 engine having an output of 565hp with a top speed of 183mph and can achieve a 0-62mph in 4.1secs.
Dr Ulrich added: 'Aston Martin remains one of the most exclusive and sought-after brands in the world, so it is only right that a key element of our year-long centenary celebrations takes place in a similarly high profile destination.'

ASTON MARTIN reinforced its company’s leadership for its aspirational global luxury sports car. As Dr Bez explained: "Aston Martin remains one of the most exclusive and sought-after brands in the world, so it is only right that a key element of our year-long centenary celebrations takes place in a similarly high profile destination."
Present at the phenomenal event, the British Ambassador to the UAE Dominic Jermey said: "Aston Martin is one of the world's most iconic automotive brands.
"I cannot think of a more spectacular or fitting way for this great British tradition to mark its one hundredth anniversary, particularly in this city that is so passionate for luxury and bespoke brands."
 Aston Martin CEO Dr Ulrich Bez with the British Ambassador to the UAE Mr. Dominic Jermey.

To commemorate the Centenary celebrations, Aston Martin has introduced exclusive Centenary Editions of the V8 Vantage, DB9, Rapide and Vanquish, limited to 100 of each, available globally.
As The New Aston Martin Vanquish reached new heights, the performance of the company will too reach new heights as more demanding bespoke luxury auto enthusiasts are preferring Aston Martins.
A year-long celebration of its centenary are planned in London, called the Aston Martin festival, starting with a week-long Aston Martin festival which will take place from 15 July to 21 July 2013 for its owners and enthusiasts. Open House activities at the Aston Martin's exclusive Gaydon headquarters, with factory-based events and driving tours and a humongous 1,000-guest birthday party on Saturday 20 July 2013 and a fabulous Centenary gathering in central London on Sunday 21 July 2013. The centenary celebrations will have partners such as the Aston Martin Heritage Trust and the Aston Martin Owners Club and will feature 100 of the brand's most heritage and iconic cars, truly a British cultural event.
All VVIP’s were taken to the Majlis Al Bahar Beach Garden area where they witnessed the Vanquish placed on the helipad and later in the evening the celebrations continued at the World Luxury Expo venue at the Burj al Arab. 
Aston Martin cars inject a certain British nobility and class into the owners profile and retain the identity of his character.
Do await the test drive experience of the VANQUISH. Boisterous, when you press the S.

Do await the test drive experience of the VANQUISH. Boisterous, when you press the S.

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